By Joseph Martinez -

Cher, Rosario Dawson and Leslie Bibb hit the premiere of their new film, "Zookeeper", on Wednesday, July 6, 2011 at the Regency Village Theatre in Los Angeles.

The comedy, out this Friday, July 8, centers on “a group of zoo animals that decide to break their code of silence in order to help their lovable zookeeper (Kevin James) find love.”

Also in attendance, aside from the 50 or so PETA protestors, were star of the film Kevin James, Ken Jeong, Jon Favreau, Leah Remini and  Donnie Walhlberg among others.

Sign wielding PETA group members were protesting the film for alleged cruelty to animals, a claim Sony Pictures and director Frank Coraci have denied.
According to Entertainmnet Weekly, Julia Galleucci, an animal behavior specialist with PETA, wrote,”PETA is calling upon moviegoers to boycott the film in order to send a message to Hollywood that audiences care about what happens to these animals behind the scenes.”

Director Frank Coraci told EW “It doesn’t hamper my good mood or my celebration at all because I am completely secure with what happened on our set and believe we did everything we could to treat the animals well,"

Fashion Report:

Leslie Bibb paired her Prabal Gurung dress with shoes and a purse both by Christian Louboutin. She accessorized with Carrera y Carrera earrings and a Le Vian ring. Rosario Dawson, stepped out in a Roberto Cavalli dress with Kimberly McDonald jewelry, Brian Atwood heels, and a Christian Louboutin bag. ( photos © 2011 Joe Martinez / PictureLux)

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